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Featured Resources
Essentials of Music Management
Full of tips and insights from leading music practitioners, including some of the world’s most successful and entrepreneurial music managers, this Essentials Guide offers the perfect grounding for building a sustainable business that will help you and your artist, songwriter and producer clients succeed.
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Dissecting the Digital Dollar
A series of reports, guides and tools from the Music Managers Forum designed to help artists and managers better understand the streaming business, and the impact the shift to digital has had on the wider music industry.
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Managing Expectations Series
The MMF works to help people understand the increasingly important role of the manager and how it has changed in the digital era. Our Managing Expectations research reports explore this and suggest actions both the MMF, managers and the industry can take to support the development of professional and ethical artist representatives.
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Music Ally Sandbox Campaigns of the Year 2024
Find inspiration for your future campaigns with the 2024 Music Ally Music Marketing Campaigns of the Year report. The resource features 50 top campaigns from a vast pool of entries. It’s packed with case studies, KPIs, and insights for everyone in music marketing—from DIY artists to major labels. All shortlisted campaigns from the Music Ally Marketing Awards are included, plus a selection of other standout strategies.
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TikTok Tip: #BehindTheSong
The resource below provides examples and techniques for sharing the story behind your music, along with content tips to enhance your storytelling. Plus, you'll find a Google form link for opportunities like featuring your song on the hashtag page.
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EMMA Electronic/Dance Managers Meetup – Brand Partnerships
Learn how to develop a collaboration and sponsorship strategy between your artists and brands, including focus on the importance of aligning artists' values with brand objectives, creating tailored pitches and more.
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Amazon Music UK Playbook
A comprehensive overview of the various opportunities available to artists on Amazon Music. It covers a wide range of areas, including programming, content offerings, Amazon Music Originals, and various marketing initiatives.
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TikTok UK Artist Playbook 2024
A comprehensive guide outlining the latest best practices, product features and campaign strategies tailored specifically for artists using TikTok.
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Presentation Slides: MMF x YouTube Music: Export Strategy for Artists
Presentation slides from the MMF/YouTube Music session on exporting your artists and music globally.
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Presentation Slides: MMF x YouTube Music: Understanding Monetization
Presentation slides from the MMF/YouTube Music session on monetising your YouTube content.
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Presentation Slides – MMF x YouTube Music: Shorts Best Practices
Presentation slides from the MMF/YouTube Music session on how to maximise the opportunity of YouTube Shorts.
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MMF Brand Partnerships Event with Simpatico
In this session Gary Cohen - CEO of artist and brand partnership agency Simpatico - discussed the overall brand landscape in 2024, what managers should look out for when assessing brand offers and how working with brands can open up new and long-term revenue streams for artists.
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